New Real Estate Agent Letters to Friends and Family
The road to prosperity equally a real estate agent begins with prospecting.
And as all neat salespeople know, the art of good prospecting begins with a single mindset shift—it'southward not leads you're after, it's a long-lasting relationship.
But being a existent estate agent is quite dissimilar from being any other kind of salesperson.
You lot're not just selling bricks and mortar, you're selling grandma's firm, perchance someone's childhood home. Sometimes, you're helping a divorcing couple through a painful phase of their lives. Or you're selling a space that turns a pair into a couple, one that nurtures families and memories.
And actually, compared to other industries, existent estate agents actually aren't doing too desperately in terms of how their customer service is perceived. Forty-nine percent of respondents in our recent survey said that real estate agents provide "pretty good" to "very practiced" customer service. It's not the best out of the industries, but it's not terrible:
What amend mode to brainstorm a relationship than with one of the oldest forms of long-distance communication in the globe? The letter of the alphabet.
In this article, nosotros'll cover:
- 3 samples of real manor letters to send to prospective clients
- Why prospecting letters are notwithstanding a existent estate agent's best friend
- The elements of a great prospecting letter
- How to brand the most of your real estate prospecting letter
Download your gratuitous real estate prospecting playbook, featuring 9 prospecting letter/message templates! 🚀
three templates to help you send an accurate existent estate prospecting letter
At that place are as many templates as in that location are types of potential leads. Just fear not, y'all can use the post-obit templates as a guide and tweak it to utilize to your unique scenarios at mitt.
Remember to sign each letter personally and provide as many ways for your prospects to achieve you as possible.
one. Existent estate agent introduction alphabetic character
The scenario: Employ this template when you find yourself without much information about your prospects and need to get the word out en masse.
Dear (Proper noun),
I hope this letter finds you lot well. My name is (Name), and I'm an amanuensis working with (Visitor). I've lived in (Area Name) a long time, and I've seen it bloom from the sleepy neighborhood information technology one time was to the thriving commercial hub it is today.
I'yard excited to permit you lot know that from now on, I'll be representing homeowners in this area. If you ever wish to put your home up for sale, purchase a dwelling, or even simply want to chat, feel free to reach out to me. I'll be glad to help.
Regards,
(Proper name)
(Contact Details)
Why information technology works: You don't know much about your prospect, but you tin still make a personal connexion past focusing on what you have in common—where you alive.
Thank you for your interest in RingCentral.
two. Real estate introduction letter to friends and family
The scenario: When yous're all prepare and ready to roll, permit all your friends and family know virtually your new career. They will become your chief source of referrals and clients for the long term.
Love (Proper name),
How have y'all been? How are (Partner'due south Name) and the children? I promise that (Recent Life Event) is treating you well.
I'g thrilled to tell y'all that I am now officially a licensed existent manor agent! I started working with (Company) a few days ago. I promise you like my business carte du jour!
Delight go on me in mind if ever you're thinking of selling your home—a nd tell everyone you know! Equally a modest souvenir, I'k offer a free holding analysis upon asking.
Please achieve out to me if always you crave my services.
Hope to hear from you soon!
Warmly,
(Proper noun)
(Contact Details)
Why it works: Providing a free market place analysis demonstrates to your network that you have the ability and resources to handle work—and also that you hateful concern.
three. Real manor referral letter
The scenario: Referrals are the holy grail of a successful real manor business . I happy client ways a whole network of warm leads. If someone is referred to y'all through a happy customer, ship out this letter but brand information technology super personalized for meliorate results.
Dear (Name),
My name is (Name), and I'm a real estate agent with (Company). Recently, I had the privilege of serving our common friend/your (Relation)—his/her home fetched a pretty incredible price, and I'm helping him close a bargain in (Neighborhood) now.
(Friend) told me you might be looking to relocate soon, and I did a quick market place analysis of your neighborhood, which I've attached. It's a little hard for me to comprise my excitement, then I'll come up out and say it: I think your house has great potential, and I'd honey to tell you more.
Delight phone call me at (phone number), and we tin can set upwards a fourth dimension to chat. I call up there's a huge opportunity here, and I'd like to help you take advantage of it.
Sincerely,
(Proper name)
(Contact Details)
Why information technology works: This letter does 2 things: Information technology makes the prospect aware of your existence and willingness to go the actress mile to evangelize value.
🚀 Get even more than real manor prospecting letters for all occasions. Download the consummate set of 9 templates!
Do existent manor prospecting messages evenwork?
A U.s.a. Post survey in 20181 reported that millennials ( who currently brand up a sizeable chunk of the existent manor marketplace) are surprisingly responsive to marketing mail, compared to older generations, with 38% liking mail from organizations not seeking donations.
And so yes. People dearest messages.
Source: 2020 NAR Domicile Buyer and Seller Generational Trends
Not what you'd look of the generation that grew upward with tech? Well, funnily enough, they capeesh companies that speak directly to them and offer a personalized experience to bear witness they value their concern. (On a related annotation, a Canada Postal service report also determined that straight mail tin can exist 20% more persuasive than digital media2.)
How to craft real estate letters that sell
The funny thing about real manor letters that help y'all close deals is that, well, they… don't sell.
Instead, what they practice—and what they're meant to exercise—is spark a connection and lay the first brick to a foundation of trust. It'due south not similar an open up house follow-up where you have a point of reference with a prospect that you can mention. You don't close deals in just ane shot, particularly when there's a lot of money involved, like in real estate. You demand to lay that foundation get-go.
"Pinnacle professionals in real manor… sympathize they are in the people business organisation. They don't sell homes. They become people happily involved in owning property past satisfying their real manor needs," writes Tom Hopkins in his book, Mastering the Art of Selling Real Estate .
Here's how you can write people-kickoff existent manor prospecting messages that assist you go the leads you lot need.
Personalize
Transport out differently worded letters to dissimilar segments and try to personalize each i as far as possible. Handwrite your prospects' names instead of referring to them as "Ma'am" or "Sir."
Be professional
Even as you're trying to appeal to your prospects' hearts, notwithstanding try to utilise a professional tone. Place your letter of the alphabet in a bare envelope and cut out the bells and whistles of typical direct marketing mail, like loud, salesy headlines and brightly colored flyers.
Be authentic
But don't be also stuffy. Recall, the goal hither is to build a human relationship. "When you write straight mail, don't suppress your natural style. Let the words menstruation in your own vocalization. Write the direct-mail letter as if you were writing a letter to a friend," says Robert Bly in The Copywriters' Handbook .
Throw in some free stuff (of value)
Free stuff, aka gifts, aka what people (near) never complain nearly. This could be a local neighborhood newsletter, a free holding analysis, or some coupons to a local eatery.
If your gift is thoughtful and perfect for the season, y'all will be remembered. This is especially effective when you're new to the area and are competing with other agents who are already known in the neighborhood.
💡 Pro-tip:
Don't give gifts (only) during festive seasons, as everyone will exist doing information technology, and yours will get lost in the heap.
Okay, you've got a real estate prospecting letter of the alphabet—what next?
Of course, as useful as it is, direct mail can't exist your just strategy (though it tin can ofttimes make a fantastic first impression).
No affair what the surveys and statistics say, the all-time style to communicate with your prospects is the way they want to. Some prefer text messages, others prefer calls. Other homeowners, mayhap those who alive in a different town, might want to have a video briefing call.
It might seem difficult to stay on acme of all this, but y'all can't afford to drib the ball.
Employ an integrated communications arroyo
Of course, you're not going to communicate with your potential clients using but messages.
Follow-ups are crucial after yous've made that initial outreach try—how are you lot doing it? (If yous're like some existent estate brokerages, you might not be doing information technology at all.) Whether information technology's a follow-up with a prospect or giving your team a monthly update, communication is crucial.
Did you know that at least $500,000 in annual revenue is wasted every yr because of poor communication ? Having more than collaborative communication tools is a simple fashion to showtime solving that trouble.
For example, how do you keep track of people you lot've sent a prospecting letter of the alphabet to, and who yous've followed upwards with? A sales enablement tool or some kind of outbound contact middle solution tin be handy here.
Let's take RingCentral'southward Engage Voice platform, for example. Not only tin information technology log helpful scripts for existent estate agents to employ and customize, it tin likewise let you keep track of campaigns and record which prospects accept already been contacted by your team:
And when information technology comes to working together with your brokerage'southward team and other agents, RingCentral'south desktop and mobile app is designed for work on the go.
Beyond the basics like telephone call forwarding and absurd-but-useful stuff like visual voicemail, RingCentral simply flat out makes your customer experience better. Here'due south how.
Running back and forth between open houses? You can make and take calls from your telephone (while hiding your personal number), flip the call to your computer when you arrive at your desk—without interrupting the chat…
And you tin can fifty-fifty switch a phone telephone call to a video call just by tapping a button:
If you lot're working in real estate, yous need unlike advice options. Sometimes, a quick phone call is easiest. Other times, you want to talk contiguous. RingCentral gives y'all that flexibility—and fifty-fifty lets you create tasks and events for yourself and your teammates. For example, to follow up on a direct mail service campaign:
Personalization and follow-ups can be painstaking, just with the right sales apps and follow-upward strategy, information technology'll pay for itself—and then some.
💡 Pro-tip:
Making a ton of calls? See how Fidelity Resales, one of the biggest resale timeshare brokers in the world (and Disney'south preferred banker), saved an incredible fifty% on its phone beak—by doing ane matter.
🕹️ Get a hands-on look at how top-performing real estate brokerages and agents are using RingCentral by booking a product tour:
💰 You lot can as well employ this calculator to see roughly how much your business could salve past using RingCentral to support your team'south communication with each other, clients, freelancers, and more.
Ready to start prospecting for real estate clients more effectively?
Even in a modern globe, there's still a time and place for using real estate prospecting letters.
Use these templates and tips to chase for potential home-buying and abode-selling clients—and don't forget to follow upward!
1uspsoig.gov/sites/default/files/document-library-files/2018/RARC-WP-18-011.pdf
2canadapost.ca/assets/pdf/blogs/CPC_Neuroscience_EN_150717.pdf
Originally published Feb 01, 2020, updated Mar 03, 2022
Source: https://www.ringcentral.com/us/en/blog/real-estate-prospecting-letter/
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